Since this is an often asked question, I contacted Hoya Tech Support. Here is an email response from them about the differences between Hoya Pro 1 SMC and Pro 1 Digital filters as well as between Hoya and Kenko filters.
"The Pro 1 SMC filters were thin filters (designed to avoid vignetting on wide angle lenses) with an average light transmission of 99.7%, and front filter threads (so you could use a standard lens cap). The multi-coatings on the Pro 1 Digital filters have been redesigned to perform better with the sensors on todays DSLR cameras, are thin filters to avoid vignetting, and still have the front filter threads, so you cna use a standardlens cap. They give you an average light transmission of approximately 98%.
The main difference between the Hoya and kenko Pro 1 Digitals, is the name. In Japan, Hoya filters are sold under the Kenko brand name, while elsewhere in the world they are sold under the Hoya name.
I hope this will help in making decisions regarding Hoya filters."
Glenn Nash
Technical Service Representative
THK Photo Products
I find it remarkable that redoing the coatings 'for digital' results in LESS light getting thru the filter (98% vs. 99.7%). Makes you wonder where it goes if it does not pass thru the filter...would that not indicate more contrast-reducing light and more flare elements bouncing around between air-glass surfaces ?!

