With
the recent introduction of the EF-S 17-55 f2.8 IS higher end lens AND
the recent introduction of the new Kit lens EF-S 18-55IS f3.5-5.6 lower end lens,
this will most probably put more pressure on Canon to upgrade it's middle of the road EF-S 17-85 f4-5.6 IS lens. Otherwise, more and more people will choose between the better than ever new IS Kit lens or the higher end 17-55 f2.8 lens, or else choosing alternatives such as Sigma 17-70, 18-125OS or Tamron 17-50 f2.8, thus leaving the middle of the road 17-85 less and less popular.
Canon has to do something about it for sure, maybe something such as an EF-S 17-85 MkII, and increasing the quality (such as a f2.8-f4.5 IS) to really niche its lens somewhere between the new IS Kit and the 17-55 f2.8 IS, both qualitywise and pricewise.
Otherwise, given the competition from the other lenses mentioned above, Canon will probably have to cease production of its EF-S 17-85 because of lack of demand from consumers...
Anybody has thoughts about this or rumors regarding such a scenario ?
This is not a rumor, but rather a prediction of mine, based on my appreciation of the market competition...






