Use ETTL, unless you really know what you are doing. The flash emits a pre-flash and the camera reads it, setting the flash exposure (not exactly, but this is basically what happens). It senses this whether you are bouncing the flash or shooting straight on.
Here is a great site on using on-camera ETTL flash.
http://planetneil.com …h-photography-techniques/
Thanks for the link. I just opened it to bookmark it. It looks really a promising read!!
I'm comfortable in shooting in "M" (in flash) mode and figure out how much light output is required. It's the ETTL that I'm actually not comfortable with. I'd venture to guess that most folks shoot in "M" mode when shooting vertically up for bouncing rather than ETTL....




