Jason Kim wrote in post #5481962
Well, I certainly wouldn't. I spent so much $$$ on good dslr and lenses. I want my photos to free of color cast. White papers have different color cast to them. What I want is accuracy and consistency of white balance. For me, it's the consistency of skin tones across the series of photos. If I go with Auto WB route or something less than neutral, I tend to spend more time tweaking each shots in RAW converters. I rather spend doing something else than trying to match up skin tones shot after shot.
You could still use paper, just use the same piece of paper if you need consistency. You are using the same target all the time, same principal. I do wonder about the photographers that use the same target all the time and shoot on location with it possably getting dirty.. That could itself cause all sorts of white balance as well.
I went to see the Ed Pierce show as well, and I did not get an explanation to my satisfaction on what is so dam special about the white he uses. I did hear about the grey, and black though.
I have both the target and the Expo disk (Won one of them as a door prize and the other for raising my hand at different seminars than the one he was at), they both get you close enough. Color cast means you are not seeing the color as it is or something in your post process may need to be looked at possibly one of your light sources could be off as well, and / or muixed lighting.
We have Light room, DPP, Photoshop, ect to correct white balance issues and I will agree it is nice to not have to touch each image.Getting it right in camera is a huge time saver, and both the target and the expodisk will let you set it in the camera.