My primary photography rate is this: I charge $75/hour for my time and include 4 enhanced photos per hour, plus all of the originals on CD. I'm always thinking about remodeling that plan, but it's the one that I sell. To pack up and go mobile, I add $0.50 per mile one-way to my hourly rate - portrait shoots only.
I have offered a $25 sitting fee option with the requirement that someone purchase a minimum print package of $29. I have yet to have a single person follow through with even booking a session for this, so it's not on my website anymore.
Most of the shoots I do don't involve any prints, a stark contrast to my beginnings a few years ago, when my money was made exclusively on the prints.
I've made more on hourly rates, especially with general event coverage. Portrait shoots haven't made me as much as events, but then I'm not charging very high dollar for portrait sessions and so event sessions, which take longer, are worth more to me because they're often 2-3 hours, as opposed to the 1 hour portrait sessions I get.
I also used to offer a number of prints with my rate, but it seemed like more people wanted the bare bones "CD only," so I also took that out.
I'm always looking for a better type of offering that will still make me money, and this thread has been quite helpful. Rebates and all that seem like an interesting angle.
I agree about not offering unlimited sessions; an offer of "one/two sessions of so many hours per month for one year" might be an idea.
Wow, that's exceptionally low end. Giving away the files means you can't sell prints from them. A professional portrait photographer would expect to make sales of between $500 and $5000 from a portrait session.



