I was in looking at tripods and bags at a local camera shop, which shall remane un-named (Tall's Camera in University Village, Seattle), and I overheard a conversation that went something like this:
Sales rep: "Hello ma'am, what can we do for you today?"
Lady: "Well, I think I'm finally going to get a SLR, but I don't know what exactly. I was told to get a Canon, and I was looking at the XSi and 40D. But some people told me Nikon is better..."
Rep: "Have you looked into Sony?" (plops a Sony on the countertop)
Lady: "Uh, no. Nobody ever mentioned Sony. Are they good?"
Rep: "They're the best you can get right now. Betting image quality, more reliable, easier to learn, and their IS is in the body instead of the lenses."
Lady: "What difference does that make, camera instead of lens?"
Rep: "With the Sony, all of your images are going to be much clearer than with a Canon or Nikon because they'll all be image stabilized. Any lens you put on this camera will be stabilized. But if you get one of the others, you'll have to buy special lenses with IS built into them, which is probably going to cost you thousands more over time."
Lady: (looking quite confused) "So if having it in the camera is better, why doesn't Canon do it?"
Rep: "It's pretty much a big marketing scheme. By having it in the body, it's closer to the camera's sensor and therefore more effective. But if they put it in the body, they'd only be able to charge you for the IS once. By puting it in the lens, they can charge you for it everytime you buy a lens."
Lady: "Oh wow, that's not very nice of them. So what Sony do you recommend?"
About five minutes later she was walking out with a Sony A350.
I really wanted to say something, but I didn't know what. The rep either really didn't know what he was talking about, or he was just lying through his teeth to get her to buy a Sony. I don't think I'll be going back there anytime soon though.
(sorry for the long post)