Kenski wrote in post #5701141
hehehe, it IS a gimmick.... This is what I deal with everyday.... I KNOW STABILIZATION!!! I work on stable elements....
Go play with a in body IS with a 400mm lens and then try the canon IS 400mm lens and tell me which one is better.....
I didn't say with long FLs, read my post again. Inbody IS would be handy with something like a wide angle or small prime. Once you get to a certain FL, then it is moot. That is not what the inbody IS would be handy for. Imagine a Sigma 17-70 on a body that had IS, it would be very nice. If it works at all, even within a tight set of conditions, it is not a gimmick. It is, however, a marketing tactic that leaves out the details about how useless inbody IS is for longer lenses.
Gimmicks are things like the fuel line magnet or color changing bristles on a toothbrush. In body IS would have some limited uses, especially when using short FL non-IS lenses. However, with the advent of the latest IS kit lens, Canon has proven that they can put IS into small lenses very cost effectively, and that is maybe where they should continue their efforts. The price difference between the 70-200 f2.8 and its IS counterpart just seems to be out of whack, as an example, ditto with the f4L and f4L IS.