Commercial brochures

A few months ago, I emailed a group of fitness trainers at my local gym to see if anyone of them would be interested in letting me take some pictures and creating some kind of brochure, flyer, or any kind of promo sheet for thier own business. For free minus printing. I wanted to do it for free so I could use it to advertise myself. One responded and I had a great time doing the job from start to finish.

Now, I am in a position where I want to approach other businesses of any kind to do the same thing for profit. I guess where I am seeking advise is to know how to be able to break it down to quote prices effectly, consistently, and fair to both msyelf and the business owner. Since every business is different and will have different needs.

Here is the finished product of the Fitness trainer brochure. It is a 9"x12" tri-fold format. I spent about 1.5hours combined on two visits shooting. I then Spent 12 hours doing all the post processing/layout and finishing to what you see here. Total 13.5 of actual time invested.
My dad(who owns his own business in same area) thought I should charge(since I'm new) $75/hr plus printing and quote that way(based on time I estimate the job will take). With printing at $1.28each my cost multiplied by 500 brochures...that would equal over $1650 total.

That seems Extremely high(just because I haven't done enough market research yet). But, then again, that price could be standard. I don't want to scare anybody off right off the bat.

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Nice brochure, it looks well thought out, the price does seem high especially for that market, I would think that the price alone would hurt you in the personal training field but I could see something in the medical or PT field being able to afford it. I think you did a nice job if you could cut your costs down some I'd say you had a good chance

ok. So definitely consider the real market audience. Makes sense. single-owned business vs larger corp/chains etc.

Call some advertising agencies in your area & see what they would charge for photography, layout, & printing. Then you have something to go by.