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Thread started 23 Jun 2008 (Monday) 14:33
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free lance photography

 
TheSportsGuy
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Jun 23, 2008 14:33 |  #1

Hey guys, I need some help on the subject of opening up a small free lance photography business that will last about 4 years..

I brought this up because I start college in the fall at a local college, and need a way to make money. I love sports photography (but i can also do other styles).... and plan on becoming a pro sports photographer.

I was wondering, how do I start?? I have no idea how to set prices so i can pay for gas, prints, etc....And have enough left over.

I guess il make a website, and business cards....and maybe put an add in the local paper?

If any one has any info to help me out, i would greatly appreciate it.

-Troy


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AB8ND
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Jun 23, 2008 15:46 |  #2

First thing to do is shoot EVERY chance you get, if anyone sees you without a camera you better have a good excuse. Shoot sports even the ones you hate and bore you to death, shoot everything else you see, try lighting techniques. From this build the absolute best portfolio you can. Get on you schools yearbook, newspaper staff and shoot, everything you can, sports, news, portraits, boring as they can possibly be meeting and news conferences. Keep building you portfolio and resume. Bring that amazing portfolio to your local daily or weekly newspaper and beg for freelance work, if your portfolio is good enough you may not have to beg. When you get an assignment make images that are the best you possibly can. After shooting for the school and local papers you will get a good idea of what is needed and what price to charge.

Jack




  
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OdiN1701
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Jun 23, 2008 16:15 |  #3
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Who is Lance and why has he been captured?


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TheSportsGuy
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Jun 23, 2008 16:41 |  #4

AB8ND wrote in post #5777442 (external link)
First thing to do is shoot EVERY chance you get, if anyone sees you without a camera you better have a good excuse. Shoot sports even the ones you hate and bore you to death, shoot everything else you see, try lighting techniques. From this build the absolute best portfolio you can. Get on you schools yearbook, newspaper staff and shoot, everything you can, sports, news, portraits, boring as they can possibly be meeting and news conferences. Keep building you portfolio and resume. Bring that amazing portfolio to your local daily or weekly newspaper and beg for freelance work, if your portfolio is good enough you may not have to beg. When you get an assignment make images that are the best you possibly can. After shooting for the school and local papers you will get a good idea of what is needed and what price to charge.

Jack

I actually do free lance for two local papers, but since school is out, it is very slow and nothing is going on.


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Sledhed
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Jun 23, 2008 17:46 |  #5

OdiN1701 wrote in post #5777596 (external link)
Who is Lance and why has he been captured?

That's what I thought too. Freelance is one word.


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musicmaster
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Jun 25, 2008 09:48 |  #6

Sadly its all about who you know.

I started doing freelance stuff when I was 16 for free for a local high school sports for free when I was first starting out. As I got better, they decided to pay me $10/hr. This year (my third year), I got no pay from them, but was able to keep everything I made on photo sales (they gave me permission to sell), and I netted about $24/hr for a total of $560 -- not bad for a 18 year old for a 2 day gig


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derky82
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Jun 26, 2008 04:30 |  #7

OdiN1701 wrote in post #5777596 (external link)
Who is Lance and why has he been captured?

HAHA you stole it from me!!

Though I was also going to add that I'm sure he'll appreciate your wanting to help him! :lol:

- Derek


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pixelharmony
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Jun 26, 2008 15:12 |  #8

OdiN1701 wrote in post #5777596 (external link)
Who is Lance and why has he been captured?

That gave me a good chuckle.


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elysium
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Jun 26, 2008 15:18 |  #9

TheSportsGuy wrote in post #5777735 (external link)
I actually do free lance for two local papers, but since school is out, it is very slow and nothing is going on.

Start shooting locals clubs. Easy money to be honest.

Clubs and bars are open Friday and Saturday nights and always have people packed in. Start shooting, posting up pictures and then see if you can approach a local company and get them to pay for your services.

Shoot as much of anything as you can.


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PhotosGuy
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Jun 27, 2008 09:21 |  #10

See the links:
Youth sports photography "idea"?


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amfoto1
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Jun 27, 2008 15:09 |  #11

May 2007 issue of Shutterbug magazine has an article about starting a sports photo business, what's needed to make decent money at it, etc. You might be able to find a copy of it archived on their website. They estimated startup costs of $7500 to "tens of thousands of dollars". At the low end, it's for basic camera and computer equipment, some of which you might already have.

As part of those startup costs they heavily emphasize one point that I have found to be quite true myself... To be successful you must do at least minimal on-site printing. Impulse buyers are a big part of your customer base, and if you don't print on-site, you lose them almost entirely. I'd have to estimate that you can expect to only make half of your true potential, if you don't offer on-site printing and capture those impulse buyers in the heat of the moment.

The startup cost projection does not include wages to pay individuals to do the printing and sales on-site. That's another consideration. It is more expensive to do on-site sales. A lot more expensive, between equipment, set up time and especially wages you'll need to pay to get the job done (perhaps it could be structured as profit sharing that would also serve as a sales incentive, maybe something simple like $1 per print sold, rather than a straight $x.xx per hour pay rate).

Another thing I've found in my own business is that you must think in terms of leveraging your shooting to create other revenue streams from it. Fact is, people today have less disposable income for luxuries like commemorative prints than they did a year or two ago... Blame the economy and the rapid rise in the cost of some of the real essentials in our lives. Fuels, food, etc. come first, and are tapping people's budgets harder than ever before. So, they are spending less on luxury items where they have a choice. It's clearly effected my own sales. Single day events I shot in Fall 2006 that netted me $1500 in online sales appear to have only netted roughly half that in 2007, and we'll just have to see what they're worth this year, since people are feeling the pinch even more now.

One solution I can see is to find other ways to sell the same photos, since I can only be in one place shooting at a time. I've been making and selling some fine art prints of select images. Whenever possible and appropriate, I'd sell them for editorial usage. I'm getting more model releases, that in turn will allow me to use some of the same images in more commercial ways.

You do need to carefully evaluate your own, local market for potential. Look for competition and any exclusive deals they might have that prevent you from shooting commercially at their venues (note that there may also be potential partnership or "2nd shooter" deals here, if others are already doing this sort of thing in your area, which can greatly reduce your own startup costs). Try to estimate your true customer base and how much they might have available and be willing to spend. Think creatively about ways to market and promote yourself and your services, as well as alternative potential uses for the same services (club shooting, as suggested, is one idea... but watch out for greedy club owners who want a big share of your profits!).

We'll all be waiting anxiously to hear if Lance makes it out okay! ;)


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