Canon XSi Ad uses Lightroom

I was browsing over at Inside Lightroom and came across a blog post that points out that the photos used in the new Canon Rebel XSi ads were reviewed and culled in Lightroom.

Here's the link to the ad: http://www.usa.canon.c​om …/index.html?id=​commercial

If you watch the "behind the scenes" video linked in the right column, you'd see the director and photographers using Lightroom to process the images. To me that's ironic given the amount of complaints here, and on other forums, about Lightroom and Adobe Camera RAW not being able to reproduce Canon colors. You'd think they would use Canon's own software.

And to futher the irony, although its an ad for the XSi camera, the photos were shot with ten 1D Mark III cameras.

As far as colors, its likely the AD department calibrated their cameras using CS2/3 or paid to have someone else calibrate them... or perhaps Adobe's profile of the 1D Mark III works well... that is, if they shot in RAW, and then edited the RAW.

I assume they could have reviewed and culled in Lightroom, then exported originals (without processing) to a folder, then actually edited the images in DPP or elsewhere.

{Didn't have time to watch the video currently, perhaps that answers whether they shot RAW or .jpg and edited there.}

But yes, I am surprised they didn't do the reviewing and culling in their own software, as DPP is capable of that as well! Another funny thing is, CANON is so adamant that every bit of their internal RAW data is proprietary and won't share with others without using an overly restrictive SDK license... yet the software their own photographers use can't make use of some of that information, much less their "much valued" customers.