OK, I gotta go against the grain.
Sometimes free parking (Wrigley charges $30 for media parking unless you're one of the chosen few)
Sometime free food (all Chicago venues except MLS charge for food)
Sometimes free drinks
Not really free tickets since frequently you don't even have a seat to sit on.
I guess I wasn't going for "how" to shoot a pro event so much as what it's like. The "how" is really the easy part, and this is what most people see when they're watching on TV, or at the game.
Here's what it's like for me:
I'll cover a MLB game since this is what's going on right now (but most sports are similar). I'll also mention what happens if one isn't familiar with a park, as in your first time there.
Fight traffic and arrive at least 3 hours before the game. If new venue, where the heck is media parking? Why am I not on the list? Please, please let me park here. Whadya mean it's $30!
OK, where is media will call? Oh, there it is. Got my credentials, now where is the photo work room? How do I find the team photographer (whose name you found out before you left home, and whom you have either already called or at least emailed)?
Check with team photog or media relations to see if there are any special shooting position assignments. Find out how they want you to travel from first base to third base - some parks don't allow you on the field once the game starts and you either have to go through the stands or they have tunnels under the stands. Some parks let you walk on the field between innings. Ask if you can shoot from in the stands, and if so, where?
Check for line-up (probably not out yet) and get game notes to see what the developing stories are. Decide if you want to start off on first or third base - IMO, decision made by whether starting pitchers are RHP, LHP or both. Any big name hitters you need to get? This could also dictate which side to start at. If ESPN is there, figure out where they have all their gear and if Erin Andrews is working the game. Decide if it's worth it to shoot from the ESPN side (very crowded) in order to be close to Erin Andrews.
Try to reserve your shooting position, but be prepared to be bumped by bigger fish. Cover home team's batting practice from on the field. Make sure to get stock shots of all the stars and any players "in the news". Cover visiting team's batting practice. By now, lineups should be ready so go get one (or several - make "friends" by giving them to other shooters). Get something to eat at media dining room (or some parks, buy yourself something to eat from one of the vendors). Go back to your "reserved" shooting spot to find out who's bumped you. Choose another spot. Make sure your wireless is working. Call your wire service to see who is working and to make sure they have your cell number. Decide if you want to shoot the national anthem/first pitch. Find a chair to sit on in the photo well (or some places, you can't sit so you'll stand).
The game starts. Get stock shots of both pitchers, preferably from their "front" sides. Get as many batter shots as you can. If any interesting action happens get shots of this, As soon as you get good action, or after an inning or two, load your first CF card onto your laptop and start to edit and caption the first set of shots (laptop is on your lap, or if you're really lucky, you have a table-like thing to put it on - good luck seeing the screen if it's daytime, even with a laptop shade - some photo wells are open with no roof). Edit pictures and caption them fully, but don't miss any action while you're doing this. Transmit shots of starting pitchers, high-profile batters and any early game action. Normally this is around 5-10 shots. Deadlines can be tighter for night games as the daily papers need stuff by a certain time to make the morning editions, especially if the visiting team is from the East Coast as their deadlines are an hour earlier than Midwest dailies. Cover a couple to a few innings from one side, then go to the other side and do the same thing. Load your second CF card, review the shots, choose the ones to send, edit and caption them and send another 5-10 or so shots. again without missing any action on the field. After another few innings, if you're allowed, find an alternate shooting position to get some unique angles, like up high, or from center field. Review latest shots, edit and caption keepers and transmit these. Be prepared to get a phone call from your wire service that something is wrong with your shots so could you please re-transmit (or that they need a shot of somebody in particular whom they're writing a story on - hopefully this person is still in the game).
Choose where you're gonna cover the last couple innings from (good to have easy sight lines to the winning team's dugout). Be in position to catch the winning pitcher's jube (normally he'll jube towards his dugout). Shoot post game jube. Go to post-game presser if your credentials allow or if there's anything worth shooting, otherwise load next CF card into your computer, review the next set of images, edit and caption these and transmit them. Normal haul from a game is 20-30 images. This last set can be sent from the photo well or back in the media room - some parks turn out the lights soon after the game and the photo wells can get pretty dark.
Say good-bye to Erin Andrews.
Check with wire to ensure they have what they need. They'll definitely know by now who is the subject of their stories and if they need any other images you haven't sent. By this time, it's probably an hour or two after the game (depending on how long it takes to eidt and transmit your last set of shots) so traffic should be thinning out. Finally get to use the head. Pack up your stuff and roll out of the ballpark.
So, in summary, arrive around 4PM for a 7PM game, and normally leave around midnight or later for an extra inning or rain delayed game. All in a day's work.
Drive home. Go through remainder of game shots to see if there are any more shots worth sending. Edit and caption these and transmit. Get to bed around 2 or 3AM.
If this sounds like "fun", well it is, but it's also a lot more work than anyone ever realizes who doesn't do it. Notice I hardly said anything about where to shoot from, nothing about what settings to use, what equipment, etc. This stuff is assumed to be second nature to anyone covering a game at this level. Being able to shoot the game competently is a given. Being able to do it while editing, captioning, transmitting, moving around, dealing with adverse weather, sitting on hard chairs or standing for hours on end, humping all your gear around the ballpark, etc., this is where things get can get a bit challenging.
Not every game requires live transmission. A couple of my clients allow me to review, edit and caption once I get home or even the next morning. However, the real wires all compete to get images in the next day's papers, so there is tremendous pressure to not only get the shots, but get them sent out on time, during the game while maintaining your coverage of the game. Think about shooting while you're editing. And not just editing - you're also writing detailed captions for all the shots you transmit.
Phew, I'm tired just writing this.