I don't know of any photographer from my film days that didn't use a Polaroid for exposure checks. It was part of the process. Granted, we used light meters to get us dialed in, but then used the Polaroids to fine tune the exposure, lighting, composition, etc. And even then, there was the 3 sheet brackets for nuances since you never know what a AD or client would prefer. But yea, Polaroids were definitely part for the exposure process.
For the pose, makeup, hair, set details, etc, we used our eye balls! (or an stylist).
But its amazing what is overlooked when you are staring at the set in person, but then pick up on it in Polaroids or final films.My experience with Polaroids was that there was a bit too much variability in density simply due to processing time and temperature variances from location to location. So the photo's content, not density, was judged from these variable prints.
How does one get away with that in this day and age?? I'm constantly being asked for my website from clients, prospective clients, etc, as a way to pre-qualify me prior to bringing in my book. I'd love to do away with it as its a considerable expense (~$2K year), but it would affect my income quite a bit.
I do not maintain a studio nor derive my main source of income from photography to clients seeking my services, so there is no need for me to try to generate business. What I do now is via word of mouth reference only.
Things would certainly be very different if I was seeking a growth of client base and drumming up business for myself, as I was doing in the Dark Ages before digital photography! I wish the web site concept existed back then, I wouldn't have needed to stand at an exhibit at a wedding show so much! But I have moved on, and the world now offers advantages that I don't need to use any longer.


