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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 15 Jul 2008 (Tuesday) 18:44
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Album PhotoBook pricing

 
breadandbutter
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Jul 15, 2008 18:44 |  #1

Hello Everyone,

I was approached by a client today and she asked me to quote her a photobook. I have a la carte pricing but I have never sold a photobook before. I would have to take the pictures and design the book. What are you guys charging for something like this?

Thanks for the input.


It's a good day if I'm looking down at the grass and not up at the roots.
Kevin

  
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Mike30D
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Jul 15, 2008 19:53 |  #2

Figure on time to edit the files and prepare them for the book.

Figure out what to pay yourself for the time it takes to design it.

I'm sure you don't want to just hand them a shipping box when it comes in so figure out what your costs are for packaging it nicely, presentation is everything.

Most photogs I know, end up with a markup around 2-3 times what the cost of the book is.

Now, the only problem is make sure you don't go with a book that has the pricing available to the public. A problem is sure to happen when a client can find the pricing on a website.


Mike | flickr (external link) | Photos on Railpictures.net (external link) |

  
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PhotosGuy
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Jul 16, 2008 22:52 |  #3

A problem is sure to happen when a client can find the pricing on a website.

Why? Seems like everything else in the world gets marked up, & they need to pay for your time, or are you charging separately for that?


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tim
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Jul 16, 2008 23:54 |  #4

Charge for your time, both taking the photos and preparing the book. Or charge for your time to take the photos, and mark the book up 3x. Both should come out similar anyway.


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Mike30D
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Jul 17, 2008 04:25 |  #5

PhotosGuy wrote in post #5925961 (external link)
Why? Seems like everything else in the world gets marked up, & they need to pay for your time, or are you charging separately for that?

No, I realize that everything else these days is marked up. What I'm saying is there are a lot of people who cause problems when they find out the same book that they can buy for $xx.xx don't want to pay your price. This is due to the fact they don't appreciate the time you take to design it. This is why I just stay away from the lower end books because quite a few are available to the general public.


Mike | flickr (external link) | Photos on Railpictures.net (external link) |

  
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Album PhotoBook pricing
FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
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