John I've had the Hoya and now the B+W and always just look through the viewfinder while rotating the filter for the desired amount of polarization. Often times its better to back off the full effect. The filter works great eliminating glare on a water surface too.
On a side note many people have stated how much easier it is to clean the B+W over the Hoya. For me its been the exact opposite of that.
Toney, thank you for the numerous pointers. I'll give that a go. When I got home this evening, I quickly attached the CPL and took a couple shots outside and gave the filter a couple of spins while looking through the viewfinder. To be quite honest, it was extremely difficult to tell the difference spinning it. However, thinking back, I clearly wasn't even close to 90-degrees with the sun when I had the filter on the lens...probably more like 120-degrees. That probably explains the issues with rotating the filter.
I did notice a profound difference rotating just the filter earlier this evening right before sunset, so I think I've got it pretty much squared away.
RE: Cleaning filters
I too remember hearing that the Hoya's were much easier to clean than the B+W's. Any recommendations (especially for fingerprints/smudges)?
Even if the B+W's are harder to keep clean, I still think it was the right choice, especially given the fact that the Kaesemann is a sealed design. I will definitely be putting this to good use in SD, as the wind just about never stops! Be it dust or snow, it will be nice not having to worry about junk & moisture getting between the polarizer foil layers.

