I copied this from the strobist blog. I guess you can price yourself out of a job by going too low !!!
So, there I was, scared to death. I knew I could shoot the photo, but the "proposal" part was total Greek to me.
I sent them a breakout which included modeling expenses, supply expenses and my fee. It was for a little over $1,000.00 (in 1988.)
I did not get the job. And when I finally saw the ad, I was shocked at how pedestrian and mundane it was. No quality to the light at all. No connection to the model. Just a big dud, IMO.
Later, when I ran into someone at the ad agency, I asked why I did not get the job (brash 20-something that I was.)
She said that the creative director wanted to use me, but they were very concerned that my bid was far too low for the client to take me seriously.
