Studio Biz vs Natural light only Biz

I have been browsing online quite a bit and have noticed that a lot of photographers use natural light only, and shoot on location rather than in a studio. I am just wondering, what are the pros and cons of that type of biz vs having a studio and artificial lighting?

Studios are nice when it's raining or dark outside?

PhotosGuy wrote in post #6023161
Studios are nice when it's raining or dark outside?

LOL! This wasn't a trick question! I guess I am just curious why some do only location and others prefer studio. Thanks!

"I only shoot available light. My flash is available" - David Williams

Some do it because they have a real preference for the "look" of the natural light, some do it because they don't know how to use a flash, and some do it because they can't afford a studio, or even a flash

you dont need a studio to use studio lighting. i like shooting natural light for candids and such where you only want to carry minimal gear. however, using studio lights (or speedlites) outdoors on-location gives you way more control on how you want your image to look.

And then there's boredom. Sometimes you just want to do something different.
IMO, everyone should have an alternate technique tucked into their kit.

Why limit yourself? I say do both.

I do mostly location, but with lights. But I do it because I DESPISE most of the backgrounds that are available. Hideous is a kind work for most of them. So I made the transition and do environmental shots.