What is your most effective form of advertising?

Buy or check out "Guerilla Marketing" by Jay Conrad Levinson.

Effective and inexpensive, you will find at least one thing you can use!

jenirose3 wrote in post #6106151
Preferably free. Definitely cheap.

Repeat business and word of mouth.

Thanks everyone. Great Discussion.

I'm one of those budget craigslist photographers; it's my primary advertisement angle besides my website...which gets most of its hits from craigslist links.

I'd LOVE to get more steady business, but for the past few months I have been consistently doing fairly well, better than last year. I attribute it to my improved website and portfolio. Plus, more business means more equipment means better photos and more variety. I'd almost give my belly button for a 135L or 200 f/2.8 II, or a 70-200 f/2.8.