Hazey, you create "soft" light by making the source of the light appear larger. If you imagine a very small light source - a simple bulb, the shadows it casts are deep, with well defined edges. That is know as "hard" light. In the home, you put lampshades over your bulbs. This softens the light by blocking the direct light from the bulb and spreading the light over a wider area.
In order to make "soft" light from your flash gun you need to find a way to make the light source appear bigger. You can accomplish that several ways. One is to fire the flash into a softbox, with a large frontal surface area. Another is to fire it through an umbrella or bounce it off a brolly or reflector. The flash head itself is pretty small, so the light from it is pretty hard. When you put a Stofen Omnibounce onto the flash head it barely changes the size of the flash light at all. Any light coming directly from the Omnbounce will create shadows just as hard edged as the bare flash head.
What makes an Omnibounce work, indoors, is that it spreads all over the place and then bounces back onto yout subject from all around the room. Thus you create an enormous light source from your tiny flash. This is what makes bounced flash such a wonderful thing, and why the little popup flash is so often scorned - it can't (practically) be bounced, and is very tiny indeed, leading to extra hard shadows. Also, being right next to the lens it gives very flat lighting, concealing the contours of your subject, as there are no shadows and subtle lighting variations across the subject - everything gets hit with equal amounts of light.
Outdoors, things are different. Nature does not typically provide any surfaces for the flash to bounce off and return to your subject, other than the ground. You probably don't really want a green cast reflected up from the grass and a nice illumination under the nostrils. So, when you use the Omnibounce outdoors what do you really achieve? Pretty much nothing. You block and absorb some of the light from the flash head, and cast a load more off into the wilderness, making the flash work hard to illuminate your subject. All that does is drain batteries faster. You will not succeed in making the light softer because you will not have increased the size of your light source and the shadows ill be just as hard edged, flat and unpleasant as before.
If there is nothing to bounce off there really is nothing to be gained by using an Omnibounce, but there are some losses to be made. Save it for indoors, or perhaps near a wall or in a tunnel or archway or something (but watch for a colour cast off odd coloured surfaces). In open air it will do nothing.