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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 02 Oct 2008 (Thursday) 08:22
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Total Beginner's Question on Selling a Photo

 
tiktaalik
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Oct 02, 2008 08:22 |  #1

Not only how much to charge, but how do I begin to license/sell an image?

A little while ago I was contacted about use of one of my images on a magazine cover for credit (wheee :rolleyes: ) and it was a nasty little magazine (external link) anyway. I turned them down and figured that was my only brush at selling/giving away an image.

Well, I was wrong and someone else is asking about a different image and this time I'm inclined to say yes. Do I need a contract? And of course, the total newbie question of "how much do I charge?" for image use in some brochures. I'm not trying to make my photography into a paying thing, but I wouldn't mind some extra money to put towards a second speedlight right now ;)

All comments/suggestions/"​untalented stupid newby taking money from real photographers" advices welcome.

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tiktaalik
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Oct 02, 2008 08:32 |  #2

Another thing: what is the technical difference between licensing and selling? (As I said, a total stupid newbie here) I don't want to sign over all the rights to my photo (unless it's for lots and lots and lots of money) but is selling non-exclusive rights to a photo for a certain amount of time the same as licensing it for a certain amount of time?


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PhotosGuy
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Oct 02, 2008 09:02 |  #3

is selling non-exclusive rights to a photo for a certain amount of time the same as licensing it for a certain amount of time?

Yes.

EP Editorial Estimator. (external link)This is a tool developed by Ken Richardson to help photographers sharpen their negotiation skills.

Harlan Ellison -- Pay the Writer (external link)

Commerical Photo Job

Commercial assignment rates

What is a good deal for licensing photos?

how do you register your images

Adding copyright notices to your digital files (external link)


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tiktaalik
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Oct 02, 2008 09:04 |  #4

Wow, that's a lot of great info there Frank! Thanks :)


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amfoto1
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Oct 03, 2008 17:44 |  #5

I'd also suggest you go straight to www.amazon.com (external link) and look for "Pricing Photography" by Michal Heron. This book helps you arrive at an asking price, explains how to negotiate, the shows you sample forms you can use as contracts, and neatly explains the terminology that's used in those forms.

Heron now has a companion book :"Stock Photography Business Forms: Everything You Need to Succeed in Stock Photography". I haven't got it yet, but it looks useful. He's written several others about stock photography, too.

There are a lot of questions you need to ask the publisher, to arrive at an initial, fair asking price (see "Pricing Photography" for guidelines to both).

Then the negotiations can begin.

It doesn't hurt to first ask what they offer, though. In the case of a magazine, they may have a set "pay rate" (but usually have some latitude for exceptional images, so don't let them tell you it's set in stone).

There's also "Business and Legal Forms for Photographers", written by Tad Crawford and co-published by ASMP. Among other things, it includes image licensing forms and lots of explanations about them.

The difference is that you are licensing limited usage of your image... It might help to think of it as renting it out for a set period of time, allowing only so many copies of it to be printed and having some limitations on the distribution of those copies. All these things are negotiated and then spelled out in detail in the image license.

Selling, on the other hand, means or at least implies a complete transfer of ownership, which is something you'd want to carefully avoid if you have any prospects to make additional income off the image in the future.

Nice photo, by the way.


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Total Beginner's Question on Selling a Photo
FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
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