To get back to your answer... I was up until recently a franchise owner for the largest company in the country that does this kind of work, and that was the basis for the "going rate". The use of your equipment or not, to me, isn't that big of an issue because I typically supplied my shooters with equipment. Depending on the experience level, I had no problem getting photographers for $12-15/hour, and that was the max I paid for them using my gear (for T&I... I paid a bit more for Action shooters). For someone using their own gear it would have been more like $15-18, and I'd only pay more if they were taking on other responsibilities besides shooting... such as being a shoot manager. That is what you can expect for T&I shooting. The person that mentioned $500... that is never going to happen. Plus you'd be getting photographers at those rates that you didn't need. The hardest part of T&I shooting is not the photography, and my shooters were expected to shoot exactly as I trained them... not to get creative, not to change camera settings, etc. The idea is consistent quality, exposure, color, etc. Their biggest concern was dealing with the kids and getting them to show their best, and I gave them assistant to help with that. In fact, I'd rather hire someone that knows nothing about photography but is really, really good with kids; than the other way around. I can easily teach them the photography. I or my shoot manager would be metering and making decisions on what to do with camera settings... so that all our cameras were consistent. This is also why I almost always wanted them to use my gear... so I had total control over it. There are a lot of people that are very happy doing this kind of shooting, and it pays better than many jobs out there, for a part time gig. If you are expecting to get $50-75/hour as a photographer, you need to find a different genre.