Could it be possible the reviewers are being to critical of this lens? Even if "points" are being taken away for poor IQ , one has to add points for the fantastic range this lens has. I would really like to have this lens for snowmobiling, skiing, backpacking- anything where I want a small, lightweight setup. If I have to sacrifice top quality for that portability, I can live with it.
Anyway, I imagine this is setting the stage for a higher end EF-S lens in this range, as that is how Canon test markets itself. But only if the lens does well, which it should no matter what the reviews on the sole reason of it's cost.