I've been playing with this a bit, and I take a 430EX and using cardbord I narrow the opening to about 1/2th of the size of the 430 - that seems to work very well so far.
The one thing you have to be careful of is that the cardboard traps heat so even at 1/4 power you have to slow down a bit. I was talking to someone else who took time to exacto out a honey comb pattern above the snoot (about 3/4" width, length of the flash head) right where the head of the flash would sit in the snoot to allow for some heat dispersion. That worked for her but I have not tried it.
EDIT: Use White Cardboard, paper is not going to work. Also on the opposite side of the snoot (pointing at the subject) put black tape all around the inside of the opening. This will limit any light escaping after bouncing around and escaping in the wrong direction. I just use electrical tape, worked fine.