I have a 530dg super and a 430ex.
Pros:
The 530 can be used as an optical slave, and it can be triggered by the on-camera flash because its smart. So you can do off camera flash with just 1 unit, no canon can act as a optical slave
The 530 can be an wireless master to any wireless ETTL compatible unit, I use my Sigma EF530 to control my Canon 430EX, it works perfectly.
The sigma also autozooms, although it changes its mind a lot on the 40d, it tends to zoom to the lens setting as you move the lens and then as you halfpress it then zooms to the aps-c version of what the lens is set to. It is fine on any previous model 400/30d etc. This won't matter 90% of the time as like the canon when you rotate the head to bounce the flash it zooms to 50mm regardless of the lens setting, and you can manually zoom anytime also
The 530's guide number is 53, so its got a lot more power.
The sigma is highly regarded in magazine reviews.
Cons:
AF-Assist only works with the centre focus point, the 430 supports 9 point AF
Bigger than the 430 and not built quite as well. It is sturdy and will take some abuse but the plastics although perfect for the job have a cheap feel to them.
Its not got a canon label on it so when on POTN you will have to put up with people telling you its not as good even though it might actually be better, and constant rumours that this or that might not work (when if fact they do work)
Honestly between a 430EX and EF530 I could not pick one, the 530 might have better long term appeal with flexible wireless options, but short term the 430 has 9 point af support. Having both the 530 is on my camera most of the time, and the 430 is either on the spare body, left at home, or brought along to act as a slave.
2 buttons, One to change height angle, another button to rotate, the canon does it all with one button.