That's a really wide open question. The quickest (and most straight forward) way to get more reach is to toss on a 1.4x teleconverter as tripsis mentioned, which means you won't lose the 70-100 range or have to sell the L glass off.
A specific answer is going to depend on what sports, whether you're looking to sell the current lens to help fund a new one, and what your budget is. Most outdoor sports you need either a 70-200mm f/2.8 with TC's OR a fast prime 300mm+, and both are pricey routes.. but the 70-200 is a 2.8 lens, and that's the big draw. Being that the 100-300mm f/4 is a $1000+ lens, why not consider the Canon 70-200mm f/2.8L at roughly the same price? Or a Sigma 70-200mm f/2.8 plus a TC?
I guess I'm stuck on the f/2.8 notion. If you're really looking for reach, why not consider the Sigma 120-400mm f/4.5-5.6 for $730, or the 80-400mm f/4.5-5.6 for $950, or the 135-400mm f/4.5-5.6 for $575?
For the price of the sigma 100-300, if you already have the cash, I'd be looking more at a Canon 300mm f/4L, then maybe a TC later on in the game.
Lots of options, but it depends on what your needs are.