Not sure if it's luck or technique, but it can't be equipment. The flash used in this image is a 12-year-old 380ex. The camera is a simple XTi, set according to EXIF, at 1/200, f/8 and ISO 200.
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In this outdoor costuming situation, fill flash came in handy because of the shadows from the late morning sun. This image was chosen as an example because it shows the shadow in front of the costumers, a shadow that the fill flash handled quite well.
Another example that shows how the XTi can save the operator from himself when fill flash is used:
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Same camera and same flash, except with a lower evening sun directly behind the costumer, and an irrational shutter speed of 1/1000. Somehow, the XTi set an aperture of f/4 at ISO 200 and the exposure worked in this very heavily backlit situation. High-speed sync was used, of course.