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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 14 Jan 2009 (Wednesday) 10:16
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Online print sales volumes

 
Bill ­ Allsopp
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Jan 14, 2009 10:16 |  #1

Deleted content.


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Peacefield
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Jan 14, 2009 11:01 |  #2

Not enough information.

What is the subject matter? What is the size of your market? How are you pricing them? How great is your client's propensity to buy? How will they find you? How many competitors are there in the same space?

I'm not being adversarial, but I think the best path to your answer is by first addressing these questions.


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Bill ­ Allsopp
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Jan 14, 2009 11:31 |  #3

Peacefield wrote in post #7074918 (external link)
Not enough information.

What is the subject matter? What is the size of your market? How are you pricing them? How great is your client's propensity to buy? How will they find you? How many competitors are there in the same space?

I'm not being adversarial, but I think the best path to your answer is by first addressing these questions.

Fair point: I have added my subject matter in the original post.
I am looking to establish the potential size of the market for prints and as for how many competitors well thousands but what I am interested in is the volumes being achieved by my competitors.


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tim
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Jan 14, 2009 15:05 |  #4

I would say your sales volume will be close to zero unless you're GREAT, and either way you'll need to do a LOT of marketing. By great I mean in the top 5% of professional landscape photographers. Looking at your website you're much better at landscapes than me, but nowhere near the real experts - but like I said I don't know much about landscapes. I think that anyone with a good point and shoot could recreate 80% of your images just about any day without too much trouble, the others would take some time to wait for the right lighting conditions. For me to buy a landscape photo it would have to be somewhere that I can't be bothered going myself, at a time of day I don't want to get out of bed (ie sunrise, showing a great sunrise), or an image I just don't know how to do myself.

Until the majority of your images make a pro say "wow" I wouldn't make a large investment in a website.

Sorry if this seems harsh, but I think honesty will help you more in the long run.


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ChrisRabior
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Jan 14, 2009 22:17 |  #5

If anyone truly knew the answer to what you're asking, it would make life a lot easier for marketing and sales. Problem is, nobody can tell you what you for sure will or will not sell. Having a website doesn't mean you'll magically start getting jobs, nor does the ability to sell prints mean you'll start having constant sales. Things go up and down, sometimes exploding up, or crashing to nothing.

You're really the only one who can make a good prediction. Lots of questions come up, but the most important ones are very direct and would seem easy enough to answer (though they hardly ever are).

Are you selling something that will constantly be in demand?
Is your something worth what you're asking?

If you're looking at selling prints, I would ease into a trial period or check with free services (that take a cut of your sales rather than charge you upfront) and see how things go for a while before you really jump headlong into something. Gauge the reaction for whatever you have the most requests for. If it flops, then you'll have saved yourself time/money/effort. If not, then you can throttle it up and take it where you will.


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Online print sales volumes
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