I suspect that it's legit.
People who are not aware of photography, often undershoot the skill and ability required, as well as the cost of the equipment. Put yourself in their shoes...I mean c'mon, your just pointing a camera at something and hitting the shutter button. You don't even have to pay for film. What's so hard about that? Even my cousin's wife can take great pictures with her P&S (if she takes enough, law of statistic will eventually get her an incredible picture). It is not until you actually get into photography, that you are exposed to the amount of knowledge, and cost to get the gear.
I have no doubt that they will get someone. There will ALWAYS be people who get their first DSLR, and want go "get started in the business" and are willing to take on sub-market jobs just to get some experience under their belt.
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