If my math is right (and it seldom is so please check me), then by reversing a 17mm lens I'm getting around 46x magnification. I shot a ruler, and 6 millimeters just fit horizontally in my 8mp Canon 20D image. That image is roughly 11x8 at 300dpi, or about 280mm by 200 mm. 280mm divided by 6mm is 46 and change. I had read that if an object is 1mm in lifesize, and it shows up as 10mm when you shoot it, thats 10x. So 6mm x 46 = 280mm. This seems too good to be true, 46x? Then again, each line on the ruler is incredibly thin, and at 17mm, it's huge, like I said, only 6 bars fit into the image. So whats up?

I was thinking of picking up a cheap fast manual 35 or 28 and a reversing ring, I hadn't thought of using the 17-40 reversed until I read your success here LOL.
