The flash head is already designed to put light on the subject, so you don't have to aim anything. The beemer straps to the head and places the center of its lens over the center of the flash head. It maybe off a degree or two but that is really irrelevant.
When using a BB you set you flash head to a zoom length of 50mm, consider the angle of lighting that is available at that point when using just a straight flash, the area covered is pretty considerable.
Now the "lens" of a bb is a fresnel type, so it is concentrating the light into a smaller area. But even it is an eigth of the area that a 50mm flash covers this still much larger than a bird at some 40 feet or whatever, and of course the further the subject the greater the spread of light (and the less output, inverse square still applies).
And as a fill you really don't need much additional light, a least a stop or less, usually closer to two stops down from ambient is all you need to lift the shadows or equalize the back lighting.
On close subjects however, the bb is overkill. An un-aided flash head will work well just like it does on lifting shadows on a portrait or even a landscape scene. If under roughly 30 feet for me with a 580 head, I won't bother with the bb, I just be sure the it is zoomed to the 105mm and throw some light out there.
Chimping can come into play, if I am using fill I am always starting at -1 2/3rd's of a stop, seems to be a rough starting place that usually gives decent results. Often though dependent of the lighting that can change either direction easily a stop so checking for blown highlights or worse yet IMO the flash look is important.
Did this make sense? Hope so.