Honestly I dunno if the call for it is because it's needed or because people see the tech in other stuff and assume if it's not in every lens ever made the manufacturer's are holding out. Obviously I largely shoot people, and IS there is useless (on a short zoom), you might be able to handhold 1/8th to get the scene nice and sharp but it won't stabilize the person moving round the picture. Honestly on a lens that short, IS can only be of use for stuff which is static really no? Buildings, landscapes etc, grab a tripod. 
I'd personally much rather they made it either sharper or wider aperture still if they revised it, but I have zero complaints about it as it is.
As for why not in terms of manufacture, I wonder if having a lens which extends so much during operation as it zooms doesn't cause the problem? Obviously the 24-105 does it, but there you're not fighting to keep the brighter aperture and to keep the image sharp across the frame at that wide aperture.