It's a combo of both.
Mechanically, the shutter/mirror has to move much faster. Therefore, it's subjected to much higher forces. To cope with that, it has to be built more robustly. That in turn, costs more money. They need to cut expenses somewhere to bring cameras to us cheaply.
Another issue is that even if the buffer and shutter could handle a high burst rate, it would need the support of a very advanced and BLAZING FAST autofocus system which is capable of predictive tracking, and can still work while only being able to "see" what you're focusing on during the milliseconds between each burst. It's no coincidence that Nikon's D300/D700 can support both high burst rates AND have the same pro focusing system as the D3.
I think Nikon is software limiting their burst rates in order to sell more grips. I often shoot at 8fps with no grip on my D700, and it works and autofocuses fine.