Look at a point and shoot, the lens focal range is like 4-20mm, yet it still gives a field of view similar to a mid zoom on a 35mm camera. As was mentioned with Medium and Large Format cameras, the lens focal length is still the lens focal length, but to get a "normal" field of view (50mm on FF) you need something like 150mm on Large Format.
It just so happens that 35mm was the most popular format for amateurs for 30 years, and they make "full frame" digital cameras that accept the older film lenses. If you've never used a 35mm film or FF digital camera, the focal length should have no preconcieved filed of view.
Not to mention, if you modified the 10-22mm for use on a 5D/1D, you'd get heavy, heavy vinetteing. The image circle produced by the EF-S lenses is quite a bit smaller than the one produced by an EF lens.