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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 14 Aug 2009 (Friday) 17:25
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Marketing

 
Analog6
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Aug 14, 2009 17:25 |  #1

How do people market their photos? For me, this is the impossibly hard part.

What do others do?


Odille
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turbo212003
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Aug 14, 2009 22:03 |  #2

Facebook , Ads, word of mouth.


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ck8l4
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Aug 14, 2009 22:28 |  #3

Photo flyers and hand outs. Just go around like to mail boxes and put flyers in. Its like a commercial, the more people that see your flyer/ ad/ hand out the more possible clients due to many people know your name and can pass it on just by word of mouth. Normally a flyer/ ad has some of your pictures, some comforting words and what you do and so on.




  
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Picture ­ North ­ Carolina
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Aug 15, 2009 08:09 as a reply to  @ ck8l4's post |  #4

A lot of good info can be gleaned from a book entitled "Guerilla Marketing." It's a standard that's been around for decades and newer editions that incorporate stuff like the internet are in publication.


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MJPhotos24
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Aug 15, 2009 15:20 |  #5

It heavily depends on what type of images. One thing I learned working in music was so many bands/labels marketed in the spray and pray method instead of having a target which in turn just hurt them by spending more on unnecessary marketing and not expanding there reach. No matter how much you market if you do it in the wrong demographic it's not helping as much as it could. The same can be said for photography, you need to find your audience and how to reach them. Identify your audience, find out where they pick up information, and hit that area.


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Mike Janes Photography (external link) - Four Seam Images LLC (external link)
FSI is a baseball oriented photo agency and official licensee of MiLB/MLB.
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Mike ­ R
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Aug 15, 2009 16:51 |  #6

Odille,
I looked at your gallery and would like to make a few suggestions.
Change the word "dabbling", maybe use "involved" or some other word. The word Dabbling doesn't seem too professional. Maybe say you go your start in photography over xx years ago.

I would also remove the referral code from the site and try to remove the Zenfolio name. Some people may check what you pay for a photos vs what you charge and ask you why the difference. WE know, but some consumers still have the attitude that all we do is push a button.

I saw that you have had visitors to your galleries. Can you set up your site to allow people to register? save favorites? Then you could send out targeted,mass emails to people who that have visited your site and therefore are already potential customers.
I used this method with my site, (Exposure Manager), and since I sent out my first email, a few weeks ago,it so far has generated an additional net of over $250 for me. Since I shoot HS Sports, my customer base is much more limited that yours. My email reminded people that the had visited the site, may have saved shots as favorites and that on Aug. 15, all photos would be removed. (Today,I hid the galleries but will wait longer to really delete them in case I get an inquiry about re posting a particular one) I gave people the option of registering on my site. I may make it mandatory in Sept.

Best of luck to you. Let us know what ideas work for you. Maybe you will come up with something that we can try.


Mike R
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Analog6
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Aug 16, 2009 15:37 |  #7

Thanks, Mike, I will go and see what options I can have. I am also looking into Australian hosting but they are all somewhat restrictive. Exposure Manager looks good, I may change over.

As I want to sell mainly Art type prints of my work, the spray and pray method would not work for me, I don't think.

I'm also looking at getting onto a very good Australian stock photo site where you retain ownership but they display your images.


Odille
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damonb
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Sep 03, 2009 01:09 |  #8

Facebook, Twitter, Photoblogs (and being registered at popular photoblog directories) are what I see from many of the pros.


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wayovrpar
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Sep 03, 2009 01:58 |  #9

ck8l4 wrote in post #8462325 (external link)
Photo flyers and hand outs. Just go around like to mail boxes and put flyers in. Its like a commercial, the more people that see your flyer/ ad/ hand out the more possible clients due to many people know your name and can pass it on just by word of mouth. Normally a flyer/ ad has some of your pictures, some comforting words and what you do and so on.

Bad plan!! It is against the law to put something in a mailbox that does not have postage on it.

EDIT: Noticed you're in Aus. I don't know the laws there, but I suspect they are similar. Check first.


No one's really going to be free until Nerd persecution ends--Gilbert Lowell

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dreamcatcher23
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Sep 03, 2009 05:05 |  #10

Illegal!? What about newspapers and community newsletters that are delivered by hand? Bloody USPS being unfair, surely I OWN the mailbox so it's MY CHOICE what should go in there! This is sickening. How did I not know this?

http://www.lplists.com​/mail-off.htm (external link)




  
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Sheila
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Sep 03, 2009 06:32 as a reply to  @ dreamcatcher23's post |  #11

There are various ways to market your work. Occasionally I send out emails to graphic artists in Australia with a link to my website. You can join stock libraries such as OzStock, Gekko, OzImages, Photographers Direct, Alamy, etc. Personally, I don't rely on prints for an income as most folk just want to pay for the paper, the ink and the frame. They tend to ignore that they are also paying for your talent! Also as most folk like very large prints, I upload high res images to RedBubble.com which is an Aussie based printing company with offices in the UK and US. I have sold a fair few via RB. Its far less hassle using them rather than doing the printing yourself. Here is my RB site
http://sheilasmart.red​bubble.com/ (external link)

You set the mark up price. And the quality is good.

Selling stock for a reasonable fee is getting harder due to those almost giving away their work to microstocks. But I don't want this to become a rant about micros!

Although I am a member of the above stock libraries, I sell far more through my website which has a high Google ranking as it has 7.8 million hits since 2002. I have a statcounter on my site so I can see what keywords are being used to get to my site and the images which are clicked on.
BTW, a very good friend of mine lives in Terranora.

Cheers
Sheila


Sheila Smart
Sydney, Australia
Canon 5D Mark III and various L primes and zooms
http://www.sheilasmart​photography.com.au (external link)
http://sheilasmartphot​ography.blogspot.com/ (external link)

  
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RDKirk
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Sep 03, 2009 07:41 as a reply to  @ Sheila's post |  #12

First identify who your intended market actually is: Brides? Teenagers? Upper-middle class homeowners?

Then identify the communication medium that market best responds to: For a few instances, brides like hip, flashy websites, and Facebook. Teens are into Facebook and word of mouth from other teens ("senior ambassadors"). Upper middle class homeowners like to work with people they know from other methods of contact, like business associations, charity events, and word of mouth.

Then create the marketing pieces that best fit that market and that medium.


TANSTAAFL--The Only Unbreakable Rule in Photography

  
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RDKirk
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Sep 03, 2009 07:42 |  #13

dreamcatcher23 wrote in post #8574750 (external link)
Illegal!? What about newspapers and community newsletters that are delivered by hand? Bloody USPS being unfair, surely I OWN the mailbox so it's MY CHOICE what should go in there! This is sickening. How did I not know this?

http://www.lplists.com​/mail-off.htm (external link)

Have you never noticed the newspaper boxes that are often mounted just below the mailboxes?


TANSTAAFL--The Only Unbreakable Rule in Photography

  
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dreamcatcher23
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Sep 03, 2009 15:45 |  #14

We don't have them here, but i saw them elsewhere.




  
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