we were already willing to pony up big bucks for larger apertures, so they equated the IS to stops of light, a commodity they could count on us buying.
Somehow, adding 25% to the price of a lens to add 25% to its ability to capture images in the hands of shakes the clown just doesn't sound as justifiable.
Of all the ingredients of good photography, stability of the camera can be left pretty much up to the operator. Lots of money can be spent on this art. Spend it on stability if you want, but I think that part of it is kind of up to me.
Well, the one time so far I've had to use IS because I didn't have my tripod available and the light was low, it literally paid for itself.

