RbrtPtikLeoSeny wrote:hahahahahaha!!! well said cyber, well said! haha, nice. Guess that answers my question.

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Well ... if you think about it then it may not!
While the polls are EXTREMELY informative, they reflect either what people have used and been happy (or otherwise!) with, what people aspire to own, what they have read about, or possibly experienced in a shop or for just a short amount of time.
So, I have owned a BIgma and am happy to recommend it and may even have voted for it in the poll, BUT I have not owned a number of lenses in the poll that I may, with real in the field EXPERIENCE, prefer over the Bigma. So, is my vote worth more or less than the people who voted for the 100-400mm, or anything else? Am I right and they wrong? No, it's all subjective based usually on restricted, if any, experience of the alternatives.
The 100-400 IS is heavily lauded on this forum and so people then buy it BUT there may be a few other lenses that are actually as good or better as all round pieces of kit. We each need to be CLEAR about what we want from a lens and what we want to spend. It takes time and sometimes people just buy what everyone tells them to buy: the recommendations of the 70-200 F4 for 'wildlife' is a classic one and I wonder how many making such a recommendation have used it for anywhere other than their garden or a Zoo, that's even if they have owned one themselves!!
The way to judge is to test each one in the field, which is clearly very, very difficult to do, and use criteria that may be meaningful to the majority of people: things like price, weight and portability, sharpness, contrast, colour rendition, speed of zoom, build, SH resale value, does it have a hood and tripod mount, etc. Very tricky!
What I have started to do is check out as many sample shots from a lens I am interested in as I can, after doing the kind of research I mentioned on criteria, but this is also prone to problems as some people clearly take awful shots while others take great shots, irrespective of what they are using. I think you can develop an eye for a good shot and as long as I can find a few such shots, 100% crops unprocessed, from a lens I am interested in then I am reasonably happy in its abilities.
One of the advantages of SIG's is you can actually ask peoplem who own a specific lens to send through a 100% crop. I have done that several times and others have for me. VERY useful to guage potential.
I would also check out the review section of the fredmiranda forum as the user reviews there are from people who OWN the lens they review rather than people who TALK ABOUT or vote for lenses they don't own and have never used.
Personally, I think CDS's second post is very useful. He's pin-pointed the kind of direction I am heading in. I have the 100-300 F4 Sigma and Ext for my shorter and mid range wildlife zooming, offering quality AND flexibility, BUT my next buy will probably be a longer prime to take over the 300-400mm and beyond range without losing quality.