It's not that simple though, is it? "Don't use famous actions and then you've carved your own style..." I know that might not be exactly what you're saying - but it seems like that could be what people gather.
Fact is, it's another "who the hell cares" thing, like RAW/JPG, PC/MAC, Nikon/Canon. There are tons of photographers who are awesome that use presets/actions that someone else created and just as many who make their own. I mean there are tons of photographers who's pictures look "totally rad" but there are just as many who look "simply LR'd". After that it's just personal preference mixed with standing out by having solid photography beyond the processing, isn't it?
Either way, everything's sort of been done a hundred times over. I'm quite sick of the whole be creative/unique/revolutionary/groundbreaking BS. Now I'm venting beyond what you've said - just so we're clear - but today I read friends' tweets sort of boasting about originality and creativity. It's all a bit ridiculous to me. I've never been naive enough to think I'm going to create anything new with my wedding photography. I figure I'll take pictures I like. Process them how I like. Show that to my potential clients. The ones who like it will want me to do it my way - win, win. If I'm overly unique/creative/original as a byproduct of creating pictures, I like? Great! But I doubt I will be. Everything has basically been done...
p.s. I thought your black and whites were a mocha preset/action from one of the kubota sets, Lloyd?