I may sound insanely ignorant here, but I always wondered about trusting Hasselblad to make digital cameras. I mean, with a company so specialized and so steeped in tradition, where very few people can buy their product, it always made me wonder how much they really could know about electronics, sensor dynamics, image processing, etc. A company like Sony or Canon has decades of experience in all manners of electronics, and can afford to have custom image processors fabbed for them and understand the electronics/computer side at a fundamental level.
When I see a native Hasselblad digital (and not a third-party back). I have to wonder just how much of the design of their camera they're farming out to more electronics-oriented companies, like Sony, Kodak, or Canon.
It's kind of like those exotic cars where you know that at making only 20 per year, they're using an off-the-shelf engine from BMW and tuning it up.
Don't get me wrong, I KNOW I don't know what I'm talking about when it comes to MF. But maybe I'm not the only one who's been quietly harboring that impression?