pwm2 wrote in post #8947247
The typical buyer of the entry level systems do not think about IS quality. The seller tells them that camera A has IS in the body, while camera B requires them to buy lenses with IS. The typical buyer notices that IS in the body must be the better solution. In the real world, the majority of decisions will be based on feelings and assumptions and not on real facts.
It is important to realize that the majority of buyers of entry-level cameras are not part of any web forum where they will get any real technical education. They look at the shape/color of the unit instead of the technical specifications. Technical specifications are just gibberish.
When I sell cameras, I generally do note that Camera "S" has in-body IS, while Camera "C" has it in the lenses. I tell the advantages of each, and then note that, even though all lenses attached to "S" will be stabilized, if they are starting new, they are likely to only buy lenses for "C" that are stabilized; so at this point, there is no longer an advantage. Not to mention that even the salesman that has basic knowledge should know that entry level cameras from Canon and Nikon come with stabilized lenses, so there is no direct advantage anyway.