There are various things you can try. They have worked for me.
1. With your camera on a tripod, swivel the flash head towards the ceiling, like for bounce flash. BUT, hold a large white card a least a foot square above the flash, angling it towards your subject. It worked pretty well.
2. You can do the above but with the flash off camera. Taped the white card to the flash head. (straighten the head out). Point the flash towards the ceiling, and angeling the card towards your subject.
Don't point the flash to a point over the subjects head, you'll get that "downward" light. Point somewhere over the camera. Play around with the size of the card and the distance your hold it from the light. Remember the goal is to make your subject lit by a larger source of light. The larger the source, the less shadow. So holding a large card over your flash will make the light source larger that the flash.