It's all they do make things pretty and market them.
What's making my chuckle is the reports of it being an iPhone 4G. The chances of it being 4G are likely highly slim. No network has a real 4G network in place and from what I've read for 4G to be workable we all need to move onto IPv6 which is something heels have been dragged over for the last decade. There's also the fact that Apple aren't exactly known for leading with new technologies the original iPhone came out lacking most of the things taken for granted in cheap smartphones at the time such as 3G, multitasking, media messaging, etc. They are a company known for looking at what other people have done, taking the bits they like, making them look pretty, slapping on a massive markup compared to the opposition and marketing the products like mad. It works and there's a group of Apple evangelists out there that are even more keen to convert people to the way of Jobs than your average Jehovah's Witness.
This product has lots of the little add-ons that people were hoping for from the 3Gs and it gives the fanboys something to dribble about.



) you can charge what you like. It's a very big event and they've already paid a lot for a band and various other entertainment, so they would be happy to pay for a professional photography service too. I'm assuming they would want a fair number of prints made as well.

