Opinions on The Digital Camare Company in UK

I'm about to place an order with this company and have read both bad and some good comments about them on the net.

http://www.digital-cameras.com/

As always it's a little bit of a gamble when you're not local, without any possibility to check for yourself.
Their prices are competitive but sometimes "when the deal seems too good to be true - it often is" ...

So, any input from you guys would be much appreciated