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Thread started 26 Mar 2010 (Friday) 08:31
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Mmmmm... get your own iPhone app/port for only $249!!

 
Mark1
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Mar 26, 2010 08:31 |  #1

http://prophotoapps.co​m/ (external link)

Considering this.... Not sure how long the promo $249 will last though. Folios was offering something like this for $600. A bit too much for me. But at $249 I may jump on this. It looks like it will be a good idea, and at that price it is not too much of a loss if it does not bring in much business. However I do not want it to try for new clients. I want it as a touch point for returning clients. They can keep up with the latest and have direct contact (email) where ever they are, at any time, when they are thinking about it. They dont have to try to remember when they get back to the office.

Any body else considering it?


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cdifoto
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Mar 26, 2010 08:37 |  #2

Why not just build a mobile site and keep it up to date instead?

This app is limited to iPhone users and they'd have to install it to their phone, no? A mobile website can be viewed on any capable phone and you can simply have your phone number and email address there for people to text/call/email and book an appointment.


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Mark1
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Mar 26, 2010 09:11 |  #3

A strong percentage of my clients have the iPhone. And as I said I want it to keep in touch, not necessarily get new people. While that may happen it is not may goal with it. A side point would be they will see my icon every time they look at the phone, it is a touch point even if subconsciously. You cant do that with a website. I can push specials directly to targeted users i.e. ones I have not heard from in a while and not just blanket everybody. But you can do that if you want to. Cant do that with a web site either, its only all or none.

And if I understand it right... they will get a notice when you add something. the lil number that shows up like on the icon when there is a new mail, app update..etc..etc. So they get notice when there is something new, you dont have to rely on them remembering about you, then finding time to go to a website before they forget about it..


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cdifoto
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Mar 26, 2010 09:26 |  #4

Oh okay I see. Think they'd install it though? I don't think I would, but then I'm not your average consumer.


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Mark1
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Mar 26, 2010 09:43 |  #5

I think 99% will not on their own. Nobody is going to search the app store looking for me. But, I think many would if you tell them about it when they are in studio, or you are delivering. Or even sending out a card announcing it. (yet another touch point!) They will do it so they do not look rude, but then they will play with it for a while. And if you can automate the update so it has a new image everyday or 2 days, like a blog can do,... You can spend 15 minutes on sunday and have the entire week lined up to update everybody. They may get hooked spending 15 seconds everyday at lunch to see what you put up. Another touch point!

The sucess of it I believe is, you will get out of it what you put into it. If you make it then never even look at it again it will be worse than burning money. Because you have this ageing, stale presence that you have given up control over by ignoring it. But if you take it on as an active form of marketing it will do great. And at only $249 if it only pays for itself it might be worth it. 1 job a year will more than cover its expense. If you cant get that one job a year for it.... you simply are not trying at all.


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cdifoto
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Mar 26, 2010 09:46 |  #6

You run the risk of annoying them if you update it too much. Then they'd install it or turn off the notification (if possible).

I kinda like the idea of the app, sorta, but I don't like the fact that it's $249 and limited to iPhones. There are other devices on other networks becoming more and more popular. Android for instance is especially big and growing. I'd also want it for BlackBerry, Windows, and Palm users. iPhones are popular but they aren't the only thing out there.

In other words, if I'm going to "offer" something to my clients, I want equal access to everyone. I don't want to say "I have an app for that" and they say "cool let me get my Droid" and then be forced to respond "oh iPhone zealots only, sorry!"


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Mark1
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Mar 26, 2010 09:52 |  #7

The update I think only puts up that lil number. Very easy to ignore if you want to. If they have a grocery list app, or the like, they are used to having a number there all the time. So it is not that big of a problem. If it was set to send up a flag and hog the screen till they acknowledge it, I totaly agree - instant delete.

Other platforms are definatley growing! I myself have moved to Android. That said iPhone is still 80%+ of the market. Not big enough to ignore the others. But big enough to have its own effort. Especially if it can pay for itself.


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cdifoto
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Mar 26, 2010 09:53 |  #8

Well if it dings it'd be annoying.

Is iPhone really 80% of the market, or is it 80% of AT&T's user base?

If it pays for itself, go for it. But I don't see iPhone being "it" much longer unless they break exclusivity with AT&T. Android seems to be where it's really at these days, especially with a 4G from HTC coming soon to Sprint.

I still don't like the idea of marketing to iPhone users only.


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Mark1
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Mar 26, 2010 09:55 |  #9

And no doubt when the developers think it is time they will make apps for other platforms.


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mofasho
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Mar 26, 2010 09:56 |  #10

I'd keep non-iPhone users in the loop, and create a site that caters to all mobile browsers. That said, I own an iPhone and I do think it's cool. Just seems kind gimmicky.


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Mark1
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Mar 26, 2010 09:56 |  #11

You are right! anything other than the lil number will be a bad thing.


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cdifoto
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Mar 26, 2010 09:59 |  #12

Mark1 wrote in post #9874909 (external link)
And no doubt when the developers think it is time they will make apps for other platforms.

And charge you $249 apiece for them! ;)


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Mark1
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Mar 26, 2010 10:00 |  #13

mofasho wrote in post #9874914 (external link)
I'd keep non-iPhone users in the loop, and create a site that caters to all mobile browsers. That said, I own an iPhone and I do think it's cool. Just seems kind gimmicky.

Its all in how you work it. I do see your point that it could be the stupidist gimick on the i phone. But if you can work it the right way it could be a decient tool for the customer.

A mobile site is NEVER a bad idea! But, you have to rely on the customer to think about you then find time to actually go to the site! This brings the site to them! You update it and they get a notice. No waiting for them to remember, no having to load a RSS reader,


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Mark1
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Mar 26, 2010 10:01 |  #14

cdifoto wrote in post #9874942 (external link)
And charge you $249 apiece for them! ;)

Which I will gladly pay for, if it brings in only 1 job a year. That 1 job should more than cover its cost.


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Mar 26, 2010 10:04 |  #15

Mark1 wrote in post #9874949 (external link)
Its all in how you work it. I do see your point that it could be the stupidist gimick on the i phone. But if you can work it the right way it could be a decient tool for the customer.

A mobile site is NEVER a bad idea! But, you have to rely on the customer to think about you then find time to actually go to the site! This brings the site to them! You update it and they get a notice. No waiting for them to remember, no having to load a RSS reader,

Orrrrrrr it could backfire and they hate you forever because you think too much of yourself.

I don't think we (photographers) rate as highly in our clients' everyday lives as we sometimes believe. "Photography" isn't really something people need to be reminded of daily, weekly, or even monthly. We're not on the shopping list like milk is.

If you want to be remembered, I think you should just put out damned good work for them and get your name out there as a whole. They won't forget you when they need it again. In my town, everyone knows who the senior portraits guy is. He's been doing a good job and he's been doing it for as long as anyone can remember. He doesn't need to light up everyone's phone.

EDIT: If you're charging so much that one gig pays for the $249 app, you're not going to get a previous client to some back all of a sudden just because you have a special going on or posted new photos. You're too expensive for that. They need an occasion, and that means they'd have to keep the application on their device long term. Maybe they would, maybe they wouldn't. Personally, I don't keep applications that update too often with things that I don't need to know about.


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Mmmmm... get your own iPhone app/port for only $249!!
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