It never ceases to amaze me in the amount of ignorance there is when it comes to product knowledge vs price. Paying more doesn't always guarantee you get more, especially when it comes to things as fundamental as light modifiers.
Chimera only invented the collapsible softbox, and their quality is exceeded only by Plume, whose designer is the original softbox inventor at Chimera. Chimera specializes in lighting modifiers, and makes monster softboxes used in automotive photography, makes softboxes for the motion picture industry, and many other specialized lighting products.
Yes, you can get good lighting from Buff and other economic suppliers, but it is presumptuous to think that a low priced vendor would equal the specialist products in all regards. A bit like thinking that Alien Bees are the equal to Broncolor.

