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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 10 May 2010 (Monday) 09:02
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Facebook as a marketing tool

 
Borna ­ C
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May 10, 2010 09:02 |  #1

500 million people is not a small market to overlook. I see a lot of photogs lately opening fan pages or similar on facebook, and since I was talked into opening one (external link)yesterday, I was hoping we could share some good ideas about improving business trough facebook.


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airfrogusmc
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May 10, 2010 09:09 |  #2

Well 100 million are of those are probably photographer so I would think the shotgun approach to marketing is not the way I would want to get clients. I don't want clients that would hire a photographer from facebook. I think if you're serious about marketing your talents the time and effort would be better spent with a more targeted approach. Thats my 2 cents.




  
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js09
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May 10, 2010 09:16 |  #3

airfrogusmc wrote in post #10153645 (external link)
Well 100 million are of those are probably photographer so I would think the shotgun approach to marketing is not the way I would want to get clients. I don't want clients that would hire a photographer from facebook. I think if you're serious about marketing your talents the time and effort would be better spent with a more targeted approach. Thats my 2 cents.

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cdifoto
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May 10, 2010 09:21 |  #4

airfrogusmc wrote in post #10153645 (external link)
Well 100 million are of those are probably photographer so I would think the shotgun approach to marketing is not the way I would want to get clients. I don't want clients that would hire a photographer from facebook. I think if you're serious about marketing your talents the time and effort would be better spent with a more targeted approach. Thats my 2 cents.

It's not a shotgun approach. Many of the friends on my fb profile are kids from the local high schools - they'll be needing senior portraits, prom photos, and probably even wedding/baby pics in the not too distant future. That's about as targeted as you can get and it's a helluva lot more effective than pay per click keyword ads, sandwich boards, and flyers on windshields. I only shot my first kid on Thursday and I'm already getting swamped with more session requests. :)

If you're already entrenched in the corporate niche, fb isn't for you. BUT it's perfect for those of us doing consumer/retail photography.


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Borna ­ C
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May 10, 2010 09:23 |  #5

Obviously, nobody is counting on making a living from a facebook page. but I'd put it in the same group as having a blog, twitter or youtube channel. Of course you're not going to search youtube for a photographer to hire, but people like that kind of things.

Specially if you're not marketing yourself in the top niche. For example, I work a lot with demo bands (Ones that don't have a contract yet, I'm not sure about the terminology), and my competitive edge is that they get a fair price considering that I can shoot them in less time, with less equipment and deliver less pics in the end than I would for a full blown band. On the other side, they don't have the budget to cover a 'real' shoot, so they wouldn't hire a photog at all with the prices the inflexible competition is quoting. And these guys can't get to know you unless you're somehow present on the web. So of course I'm not counting for clients who go to facebook and search "photographer", but the people who'll be looking for a photog and remember that they once saw something great on there.


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sevillafox
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May 10, 2010 09:42 |  #6

https://photography-on-the.net/forum/showthre​ad.php?t=836046


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airfrogusmc
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May 10, 2010 09:45 |  #7

cdifoto wrote in post #10153703 (external link)
It's not a shotgun approach. Many of the friends on my fb profile are kids from the local high schools - they'll be needing senior portraits, prom photos, and probably even wedding/baby pics in the not too distant future. That's about as targeted as you can get and it's a helluva lot more effective than pay per click keyword ads, sandwich boards, and flyers on windshields. I only shot my first kid on Thursday and I'm already getting swamped with more session requests. :)

If you're already entrenched in the corporate niche, fb isn't for you. BUT it's perfect for those of us doing consumer/retail photography.

So how many weddings are you doing a year? At what price point?

You're right, in the type of work I do facebook is useless and if I were still shooting weddings I would certainly have a much different approach.




  
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Borna ­ C
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May 10, 2010 09:49 |  #8

airfrogusmc wrote in post #10153806 (external link)
So how many weddings are you doing a year? At what price point?

The wedding isn't going to come trough facebook, the customer that you are yet to delight by the senior portrait will. and after that, you know a great photog, why change that when someone needs to shoot your wedding?


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cdifoto
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May 10, 2010 09:49 |  #9

I immediately thought of your thread but couldn't find it. Thanks! :D


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cdifoto
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May 10, 2010 09:52 |  #10

airfrogusmc wrote in post #10153806 (external link)
So how many weddings are you doing a year? At what price point?

You're right, in the type of work I do facebook is useless and if I were still shooting weddings I would certainly have a much different approach.

Do you want to see my tax returns too? :rolleyes:

I'm 28 and shooting people my own age and younger. If it was a waste of time, I wouldn't do it. ;)

Having said that, it's bigger with portraits than with weddings (see below).

Borna C wrote in post #10153825 (external link)
The wedding isn't going to come trough facebook, the customer that you are yet to delight by the senior portrait will. and after that, you know a great photog, why change that when someone needs to shoot your wedding?

I have gotten a few weddings through it too actually. Add & tag. Same approach. A wedding package is a bigger purchase though so I wouldn't expect to get as much work as quickly as I am with seniors and prom photos.


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Borna ­ C
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May 10, 2010 09:55 |  #11

would you mind posting a link just to get a general idea of what you are doing from a marketing perspective?


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sevillafox
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May 10, 2010 09:56 |  #12

Borna, I posted a link to a thread discussing how I market to high school seniors using facebook above. Hope it helps. :)


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Borna ­ C
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May 10, 2010 10:00 |  #13

I read that thread some time ago, I think I'm currently two pages behind or something. It is very useful, but we don't have a senior portrait market over here. It's just not something people do, so I was looking for more generic advice in terms of using facebook to your advantage, instead of b***ing about how someone 'stole' your photo for his profile picture or how the compression algorithm is killing you


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cdifoto
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May 10, 2010 10:03 |  #14

Borna C wrote in post #10153880 (external link)
I read that thread some time ago, I think I'm currently two pages behind or something. It is very useful, but we don't have a senior portrait market over here. It's just not something people do, so I was looking for more generic advice in terms of using facebook to your advantage, instead of b***ing about how someone 'stole' your photo for his profile picture or how the compression algorithm is killing you

Hey don't make fun of me. I still hate the compression algorithm. :lol:


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Borna ­ C
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May 10, 2010 10:06 |  #15

okay, everybody hates the compression algorithm, but I guess it's still better than having one of three people not see the picture because it got lost in a server overload :D


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