Shutter speed is to me one of those choices you have to make in less-than-optimal conditions, which is where I often find myself shooting, where there are tradeoffs whichever way you go. I've found myself shooting at way less than the 1/FLxwhatever plenty of times, and when I do I just need to concentrate on technique, which includes shooting short bursts of whatever to get one or two shots with a better chance of having less camera shake.
And, there are times when you want a relatively slow shutter speed, such as when you are panning a moving object and want to show motion blur or you are wanting to show prop spin/blur on a plane. Learning to handle various conditions with the right technique is a good thing! Not that the "rule of thumb" has not use, sure, I like to use a fast shutter speed when I can, but I also like to keep my options open and hopefully my skills up to speed.