photogs_spouse wrote in post #10382463
From the engaged couple side:
They visit the photog, who asks who they are considering for baker.
Visit baker, baker has look book for ideas. Baker is quite happy on hearing Photog's name.
Visit caterer. Caterer has look books for rehearsal dinner and reception. Caterer is excited to find another new photog.
Visit florist. Yup another look book by season and bouquet style. Florist has heard good things about photog, but never dealt with him/her.
Engaged couple noticed how happy the other pros are with their choices- relief.
Ceremony venue and so on may also be quite happy for some comps with discreet logo, after the bride and groom receive their own prints.
All those look books need a photographer. Why not you?
All those pros are quite happy to recommend someone whose work they admire to the engaged couple.
Some couples enjoy buying the same prints as you'd give away to the vendors. They spent money on them, nice to see the still life feature.
The principal here is spot on, but if you're thinking of networking and prioritising a finite resource, look at it from the couple's perspective:
When the question is popped, they set a rough date for the wedding, then it's:
- Venue - from a shortlist of venues and availability they'll confirm a date - so getting recommendations from venues should be a no1 priority.
- Dress shop - this is the brides MOST important purchase, unfortunately the dress shops business model means that they don't really need samples from us, but it doesn't hurt to build a relationship if you can.
- Then the cake, photographer, cars etc are sought dependant on the individuals priorities and how much influence they took from the venue and recommendations from friends and relatives, some marketing to other vendors works but we're already down the list by now.
- It depends on your market but in my experience caterers and DJs are generally part of the venues package and therefore barely likely to be a source of referrals - the couple will almost certainly not meet them until the day of the wedding.
In essence - yes it pays to network, you want your name on the lips of all other vendors - but not all vendors have equal influence and personal recommendations from all your couples should be a driver for your business.