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FORUMS Post Processing, Marketing & Presenting Photos The Business of Photography 
Thread started 05 Jul 2010 (Monday) 09:16
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Website critique please?

 
Gel
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Jul 05, 2010 09:16 |  #1

Mainly my income is from weddings.

I'm getting a lot of hits via adwords but not many enquiries, in fact last week google brought me 140 hits from my wedding ad yet not one point of contact or call.

I know there is the argument that the wedding side of things should be seperate from other stuff as it suggests I'm more specialist. But does that hold true in reality?
Is it the quality of my work?
Is it my price?

Input would be greatly appreciated, the start page is on my portraits but the ad takes you directly here:
http://www.brightonpho​tographic.co.uk …g-Photography-Sussex.html (external link)

Thanks in advance,
Gel


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Karl ­ Johnston
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Jul 05, 2010 10:19 |  #2
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Take the text off that is italics.

Delete all of the galleries except for "event" "family" "Wedding" and maybe "portraiture"

Also lose "pricing and contact", "retouching"

This gallery shows some of the colour treatments that we include with the final images.

Each colour treatment is unique to me, it cannot be copied exactly.

this is kind of silly, just save your files after each "colour treatment"


Adventurous Photographer, Writer (external link) & Wedding Photographer (external link)

  
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Gel
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Jul 05, 2010 11:18 |  #3

Karl,

I only used to have the small pricing and contact click throughs at the bottom.
Since putting them as part of the main menu I get 200% more clicks onto that page.

Which ones should I remove?

Thanks,
Gel


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Karl ­ Johnston
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Jul 05, 2010 11:21 as a reply to  @ Gel's post |  #4
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the one that isn't generating you 200% sales, it's redundant to have both


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mattymx
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Jul 05, 2010 11:35 |  #5

Your pricing page states a 7Dmk2. You might want to correct that.

Overall from a consumer point of view, I found your site quite easy to find the info that I wanted. Everything was 1 click away and I like the layout.


-Matty-
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Gel
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Jul 05, 2010 11:48 |  #6

mattymx wrote in post #10480405 (external link)
Your pricing page states a 7Dmk2. You might want to correct that.

Overall from a consumer point of view, I found your site quite easy to find the info that I wanted. Everything was 1 click away and I like the layout.

Fixed, I read it over at least 20 times and missed it, I'll do major stuff like deleting galleries once I've had a few more inputs.

In my eyes, it's easy to navigate, non flash, no music fast to load has all the information there anyone should need etc.
Does it fit on your screens ok?
I've increased my price by £200 and since then the enquiries have stopped yet the price is considered cheap by those who view it so woul drather tweak it in other areas before dropping it.


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nicksan
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Jul 05, 2010 11:54 as a reply to  @ Gel's post |  #7

I also like simple websites.
However yours seem to go all over the place.
If you are looking to "specialize" in wedding photography, I agree with others who have suggested you ditch some of the other categories.

I am looking at your menu on the left side and imagining a customer hitting your website looking for a wedding photographer and getting a little confused as to what is going on...

Maybe your pricing system is also too complicated?




  
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mattymx
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Jul 05, 2010 11:55 |  #8

My res is 1680x1050 on a 20 inch monitor and it fits nicely. I really like your site but if I were to change 1 thing, I think it would be having the images be larger. There is a lot of dead space because of their size.


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Gel
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Jul 05, 2010 12:09 |  #9

nicksan wrote in post #10480475 (external link)
Maybe your pricing system is also too complicated?

If I was to take Karls advice then I could ditch half the page of pricing and just have 'Call for a quote'

My Google ad specifies:

Wedding Photography £799
All day All Images

So the potential client should know how much the photography is when they click on it. I agree there's a lot of text on the pricing page, maybe it's causing a head freeze?


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Hikin ­ Mike
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Jul 05, 2010 13:15 |  #10

Gel wrote in post #10480447 (external link)
Fixed, I read it over at least 20 times and missed it, I'll do major stuff like deleting galleries once I've had a few more inputs.

In my eyes, it's easy to navigate, non flash, no music fast to load has all the information there anyone should need etc.
Does it fit on your screens ok?
I've increased my price by £200 and since then the enquiries have stopped yet the price is considered cheap by those who view it so woul drather tweak it in other areas before dropping it.

No. Maybe I'm lazy, old fashion etc, but I don't like having to scroll horizontally to view a website and especially a photo gallery. I clicked your arrows on the top, but the arrows didn't follow the screen, so I still had to scroll. I left.


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Hikin ­ Mike
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Jul 05, 2010 13:21 |  #11

I hit send before I was ready. :o

FWIW, your title tag is WAY too long "Wedding Photography Brighton , Wedding Photography in Sussex. All Day, All Images, £799. Copyright Free. Wedding Photography Brighton and Sussex Civil Partnership and Wedding Photographer and event photography from Chris Giles in Brighton" to be effective IMO. Shorten it to around 70 characters or less. Add more content to your page. This way the search engines can find you.


Images in the Backcountry (external link) | Facebook (external link) | Google+ (external link) | Twitter (external link)
SEO for the Photographer (external link) | Creating HDRs Using Layer Masks (external link)
Canon 5D 17-40 Ճ/4L 300 Ճ/4L IS 70-200 Ճ/4L 50 Ճ/1.8 1.4x TC Օ Kenko Ext. Tubes

  
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Jimconnerphoto
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Jul 05, 2010 13:28 |  #12

I would agree your site needs to focus on the business you are trying to get.
It is certainly not your work, you have some stellar shots.
If you want weddings, just have weddings.
Most commercial clients don't want to know you shoot weddings primarily and commercial work secondary. Some wedding clients will not want to see your models and such.
I would remove everything that is not wedding related and create an additional site for commercial work, pinups and even another for portraits.
The rest you can put on a site like flickr or smugmug if you still want them displayed.
Secondary issue is that you don't have a reason to call. your website has one function, get them to either contact you or give you their details so you can contact them.
When a potential client is browsing your site you should have a way to gather their information or give them a reason to call you. Many of your prospects will view your site and move on, you will never get the opportunity to talk with them or request they come in for a visit. Simply generating traffic is not going to do much in the long run.
the title of your site and your keywords should also reflect your primary goal for your business. there is no mention of weddings.

Your blog should also reflect what your primary goal is. I looked and could not find a wedding related post.


Wedding and Portraits www.jimconnerphoto.com (external link)
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nicksan
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Jul 05, 2010 13:36 |  #13

zagiace wrote in post #10480922 (external link)
Your blog should also reflect what your primary goal is. I looked and could not find a wedding related post.

Is this a hard set rule?
I know several well respected wedding photographers in here that have blogs with other "stuff" in it, totally unrelated to weddings.

Perhaps a blog devoid of any wedding posts is a problem, but having some "stuff" IMO is a good thing. It shows the potential client that you are "there", posting stuff up on a consistent basis as opposed to having a blog with the most recent post being about a wedding shot in March 2010...




  
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Jimconnerphoto
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Jul 05, 2010 13:45 |  #14

nicksan wrote in post #10480961 (external link)
Is this a hard set rule?
I know several well respected wedding photographers in here that have blogs with other "stuff" in it, totally unrelated to weddings.

Perhaps a blog devoid of any wedding posts is a problem, but having some "stuff" IMO is a good thing. It shows the potential client that you are "there", posting stuff up on a consistent basis as opposed to having a blog with the most recent post being about a wedding shot in March 2010...

absolutely not a hard rule. but if you are an established pro with a good referral rate that has your site well placed and advertised I would totally go ahead and have fun with the blog. Post what you had for lunch or why cilantro is a terrible addition to the taco.
But, if you are trying to generate traffic and interest it helps a prospect out when googling to find their venue or other vendors mentioned in your blog.
I would say having a blog post saying you shot a wedding at "insert venue here" and really enjoyed the "insert vendor here" as opposed to
"I photographed Melanie and ate great chicken surprise."
Of course that is a little extreme but you get my point.
I will even provide links to other vendors.


Wedding and Portraits www.jimconnerphoto.com (external link)
Commercial Work www.jamesdconner.com (external link)

  
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Gel
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Jul 05, 2010 14:17 |  #15

Ok, had a quite severe cull.

It looks all desolate and barren now and slightly strange.


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