GDH wrote in post #13665649
On the topic of stills vs video vs virtual tour vs interactive floor plan, they all have their place if you think about who your customer is. A lot of sellers hire an agent based on the buzzers and whistles they offer, be it floor plans, video, etc. How many of these special features sell houses is debatable. However, some sellers expect certain toys as a part of their listing. As a Realtor, I get physically sick watching virtual tours because of the distortion. Sellers love em, many buyers don't care. Depends on who your customer is and who you are trying to sell.
I agree on the virtual tours (the 360 degree ones). Most actual buyers I've spoken with hate them. Realtors tend to be the only people who seem to like them and (luckily) many of them are starting to see the light and stop asking for them.
I will say, however, realtors who are offering things like interactive floorplans and video walkthroughs are finding it much easier to win listings because realtors (as a whole) all offer the same stuff to potential sellers--marketing, experience, big name company (if they work for a big name company), open houses, etc. When a realtor comes along and says they also do interactive floorplans and video walkthroughs, it's a no-brainer for the seller.
These things are designed to make it more likely someone who looks at the realtor's listing online will actually ask for a showing. They're not really designed to sell the property directly. They do quite well at getting more people interested in seeing the property--unless it's just not a great property to begin with.