Ok, that's cool. So it'll only record an action if that person clicks the ad, which redirects to my facebook page, and then if they "like" something or make a comment on something, that is an action? So if they just come to my page, read, don't comment or like anything, and then leave, that is 0 actions. How about if they come to the page, don't like or comment an item on the page, but then adds the page itself to it's list of "likes", does that qualify as an action? I'm just trying to find out if the number of "likes" I'm getting is from the ads or not.