I tried three copies of this lens (mail-order) until I found one that hit the mark. Once you get a good copy, is a great lens, no doubt about it.
I do think it's overpriced, but Canon can probably do this because it certainly beats the competition. In England its £900, where I think it should be more reasonably priced at at £700.
I couldn't see any similarity between the shots of the little boy and the swimming goggles shots etc and the women talking one from another lens, posted earlier. Image-quality wise, the 24-70 runs circles round that shot. I don't just want a lens thats sharp etc, I want one that can deliver on textures too.
For me the 24-70 is wonderful between 35 and 70mm, and is hardly off my camera. I'm not so keen on the wider angle shots tho'. But in any case 24-30 mm isn't wide enough on my 20d for landscape/building shots, so I'm looking for a wider lens to cover those kind of shots.
Here's one of the first shots (f/2.8 ) I took when trying this copy. Anything that can make an image of an old boat this creamy (with no editing at all) can't be bad. 



